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Road Pricing Communication Practices
NCHRP 08-36, Task 93 – The purpose of this report is threefold:
1. Review and synthesize a substantial literature on the acceptability of road pricing, drawing out implications for communications and engagement strategies most likely to bring acceptance, adoption, and successful implementation
2. Summarize findings from interviews at various sites around the U.S. with planners engaged in proposing, developing and managing road pricing proposals and projects, again drawing out lessons for maximizing acceptability and prospects for successful implementation
3. Based on the above two sources, provide specific guidance to planners interested in developing road pricing proposals and projects, including communication and engagement examples illustrating guideposts and lessons; also, provide resource links for further information and follow up
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